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Your next client will ask AI which firm to choose. We make sure it names yours.

Built by an IBM & IBM Research AI engineer

Choosing a firm used to take a referral, a search and an afternoon on a few websites. Now it starts with a single AI answer: a shortlist of two or three names, written before anyone opens your website. Being on that shortlist is the new first impression. The firms it names, and that still convince when someone checks, are the ones that get the call.

80%

of search users rely on AI answers for at least 40% of their searches

Bain & Company, 2025 (opens the study in a new tab)

Black-and-white photograph of people crossing a bright, high-ceilinged office lobby, their figures blurred by movement
Who’s the best wealth manager in Zürich

Most firms we speak to are strong where it has always counted: the work, the reputation, the referrals. But their website was built for people to read, and the first reader now is a machine that cannot tell who they are. We rebuild the site for both readers: structured so AI assistants can find, understand and cite it, so yours is the name on the shortlist - and made to convince the person who clicks through to check.

51%

of all web traffic is now machines, not people

Imperva, 2025 (opens the study in a new tab)

1,700:1

pages an AI crawler reads for every visitor it sends back

Cloudflare, 2025 (opens the study in a new tab)

A phone lies on dark stone under a hard band of shadow, showing a family office's site: “Stewardship, across generations.”

Five moments where a client meets your firm, from the first answer to the first week, as they run today and once your site is ready for how clients choose now. The firm is the same in both. Only the site has caught up.

Today

Someone hears your name at a dinner and looks you up the next morning. The site takes a few seconds to load, then tells them what the firm does, clearly enough. It answers the question they arrived with, and little more. They open two other firms beside it to compare.

Next week

A client opens your site on their phone between two meetings. Within seconds it feels like the firm: calm, exact, unmistakably yours. They read on because every line is clear. They never open another firm's site. By the time they reach your track record, they have already decided to call.

A line drawing of a dinner on a lakeside terrace, and in the foreground a pair of hands holding a phone showing a page

53%

of mobile visits end if a page takes longer than three seconds to load

Google (opens the study in a new tab)

~2×

the revenue growth of their industry peers, for companies that lead on design

McKinsey, 2018 (opens the study in a new tab)

01 / 05

Packages

From the AI answer to the signed mandate.

We design, build and run every step as one: the answer an assistant gives, the site a person checks, the follow-up that closes and the portal that keeps the client - so your partners spend their time with clients, not with suppliers.

  1. Brand & Website

    A woman's hands hold a phone showing a family office's site, “Stewardship, across generations”, against deep navy falling to black

    We build the site that convinces the person who checks you, not one that only describes the firm.

    • Positioning & messaging
    • Copywriting
    • Brand identity
    • Art direction & motion
    • Website design
    • Development & CMS
  2. Portals & Apps

    A tablet on a black marble plinth in a beam of cold light, showing a family office's investor portal: the capital account in figures, the mandates under it, and the documents beside them

    We build the portal your clients log into, so being your client feels as considered as your advice.

    • Investor & client portals
    • Secure data rooms
    • Digital onboarding
    • Internal tools
    • CRM integrations
  3. AI Visibility

    An open laptop on black stone, an assistant on its screen asked which firms a Zurich family office should speak to; it lists four, recommends the one that publishes its record and fees, and the prospect opens that firm's site

    We decide what an assistant says about your firm, whether you want to be named first or kept out of view.

    • AI search optimisation (GEO)
    • SEO foundations
    • Structured data
    • Content architecture
    • Reduced visibility, for firms that prefer discretion
  4. AI & Automation

    A phone straight on in the dark, the screen the brightest thing in the frame, showing an inbox with the firm's own onboarding email open: open your portal, confirm your details, set your reporting

    We automate the operations behind the firm, so every enquiry is answered first and the routine runs itself.

    • Private AI assistants (RAG)
    • Enquiry qualification and follow-up
    • Client onboarding and KYC
    • Reporting and investor updates
    • Document processing
    • Data pipelines and CRM

Enquiries

Tell us about yourself.

Select your preferred method of communication and leave us a message by form, book a call, or send an email at polaris@zero.swiss. You’ll hear back from us on the same day.

Business type
  • Fund
  • Family office
  • Private bank
  • Asset manager
  • Fintech
  • Deep tech
  • Other
What would you like to achieve?
What isn't working today?
Budget
  • Under CHF 10k
  • CHF 10–25k
  • CHF 25–50k
  • CHF 50–100k
  • CHF 100–250k
  • Over CHF 250k
  • Not sure yet
Timeline
  • Relaxed (90 days)
  • Intermediate (60 days)
  • Priority (30 days)
  • Business Class (7 days)

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